Digital Marketing / Advertising / Online Marketing are amongst the most used terms of the marketplace today. However, it is sadly just a couple of jargon for most of the people who hear it and employ it to convey their minds. What exactly is digital marketing and what part of it critical for today’s business personality? We’re here to break it down in which you in the simplest words possible.
Online Marketing is solely marketing of marketing onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience immediately.
That is one. That is what Online marketing may be. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that come under digital marketing rather than social media traffic generation.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a associated with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It’s a way to get higher rankings previously search results inside the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every website owner as it aids you stand out among the sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple nights. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these so as whenever pests are not reminding them regarding their visit to your website.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a big digital / Web site experience, a campaign needs to be developed using all the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771